Friday, February 7, 2014

App Review: Epicurious


History

Epicurious is produced by Condé Nast Digital.

About Condé Nast Digital "Condé Nast Digital is the leading creator and developer of upscale lifestyle brands online, providing enjoyable, useful services that tie in to and build upon the heritage of the world's most prestigious magazines. Today, Condé Nast Digital owns the deepest online brands in the vertical categories of food (Epicurious.com), travel (Concierge.com), and fashion (Style.com). Based in New York, Condé Nast Digital is owned by Advance Publications, Inc., a privately-held media company."

According to a January 21 press release, "Epicurious, the most award-winning digital food brand... introduced the all-new Epicurious Recipe & Shopping List mobile app with a highly visual and advanced design built for iPhone and iPad. The first Epicurious mobile app, introduced in 2009, has been downloaded over 7.5 million times on the App Store..."


Epicurious has 11 editors, who produce content alongside food journalists, cookbook authors, and member submissions. Carolyn Kremins is the senior vice president and general manager of Epicurious, since June 2013.

Awards
The most recent awards listed on Epicurious are from 2012 and include:

2008 Webby Awards: Winner Social Networking 
2009 The Daily Telegraph: 101 Most Useful Websites
2010 ASME: Winner Mobile Media
2011 Time: 50 Best Phone Apps

Pros
  • easy to function
  • visually appealing
    • colors
    • grid-like pattern
  • can search for what you want or search categories
     

  • can add recipes to a recipe box
    • can access recipe box on mobile phone while at store
  • lists ingredients needed for a recipe
    • can add ingredients to a shopping list
      • check and uncheck items if you need to buy them

  • voice activation
    • can command your phone to scroll up and down or to go to "ingredients" or "preparation"
  • can see others' ratings and reviews

  • gives serving sizes
  • can sort searches by relevance, rating, photo, A-Z, or  ingredients
  • can share on Facebook, Pinterest, email and text message
Cons
  • takes you to top of Homepage anytime you press the back arrow, instead of taking you to where you last were
  • advertisements are always at the bottom of the app
  • "Help" is only a list of FAQs
    • no where to search for help
    • must email if your question isn't on the FAQ list
  • I personally couldn't get the voice activation to work

Assessment 1

"I don't hate your family, so why do you hate mine?" was a question posed by my friend, Matty Jacobson, on a sign he held during the "Let it Stand Rally" at the state's capitol last month. After a photo of him with the sign was posted on Facebook, it received 49 likes and three shares.

A Facebook event named "GOV. HERBERT: LET IT STAND!" was created to invite people to attend the rally. The data on the page showed the following: Going (2,358), Maybe (783), and Invited (25,478). Out of 25,478 people, only 2,358 had made a commitment, at least via Facebook, to attend.

I remember seeing a post someone wrote on Jacobson's Facebook wall. It said something to the extent of, "Gay marriage in Utah: When pigs fly or hell freezes over." His friend, like a lot of the social media world, were overcome with excitement and disbelief that Utah was the eighteenth state to legalize and begin performing gay marriages, a legal right that was taken away less than a month later.

According to Fox 13, "The U.S. Supreme Court halted same-sex marriages in Utah while an appeals court considers whether the state's amendment defining marriage as between a man and a woman is unconstitutional. The full court, in a unanimous order... temporarily blocked same-sex couples from getting licenses. It also put more than a thousand couples in 'legal limbo', Utah Attorney General Sean Reyes said." (This story received 925 likes on Facebook and 47 shares on Twitter.)

Jacobson described the feelings he had when the right to marriage equality was made, only to be suspended 17 days later. According to The Independent, Jacobson explained: "I was elated for the whole time. I don't think anything could have brought me down. But then, when they put it on hold — it's hard to describe. The feeling of being equal and then becoming unequal again — well, it's interesting." And, according to two petitions put together by Jacobson and activist Tim Wagner, there were at least 56,000 people who agreed with him. (This story was viewed online 91 times and had three Facebook likes.)

According to the same article, "Wagner said he didn’t expect much of a response to the petition, which he posted 15 minutes before going to bed last Friday night. 'When I got up that Saturday morning, there were more than 3,000 signatures. That Saturday night, literally 12 hours later, we had about 30,000,' he said." Now talk about the power of new media! While it might've been possible to obtain 33,000 pencil-and-paper handwritten signatures, the chances of it happening as quickly as it did via the use of the Internet are slim.

Sean P. Means, journalist for The Salt Lake Tribune, wrote: "For the weekend, at least, it was thrilling to witness — via the news or social media — the outpouring of joy and amazement across Utah, not only from gay and lesbian couples but anyone who wishes them well. As dozens of couples rushed last Friday to the Salt Lake County Clerk’s office, where before 3 p.m. District Attorney Sim Gill had given the green light to issue marriage licenses, those couples couldn’t wait to tell the news via Twitter or Facebook — essentially inviting the world to come to their impromptu weddings."

As Marshall McLuhan said, "the audience wants to get into the action. They all retire inside to watch the news and then come outside to participate in covering the news and acting it out themselves." McLuhan's statement is ever as true today as it was when he said it in 1970. With the power of new media today, citizen journalism is increasing with rapidity. I don't have TV cable at home, so I found all of my information about Utah's Amendment 3 and the state's allowance of gay marriage via the Internet, first through citizen journalists on Facebook, later through professional journalists on news' websites.

If only for a day, people of all backgrounds joined together to support one cause — marriage equality. As mentioned above, "When pigs fly, or hell freezes over" was the manner in which most content was posted on my social  media feed the day U.S. District Judge Robert. J. Shelby stated "that the law passed by Utah voters in 2004 is in violation of the rights of gay and lesbian couples to receive due process and equal protection under the 14th Amendment." Most people posted in excitement at the disbelief, while a select few posted negative comments.

According the same article, "Equality Utah, a Utah gay rights group with a strong presence in Southern Utah, posted this message on their Facebook page in response to the news: "Love conquers all! Even in Utah..." (This article was viewed online 151 times. No stats were given for the number of "likes" or shares received via social media.)

KSL posted an article titled, "Defending Amendment 3 may cost Utah $2M". It received 2.1k Facebook shares and 32 Tweets. When I typed in "Utah constitutional amendment 3" on YouTube, there were 6,260 results. I searched the following hashtags on Instagram with these results: #Amendment3, 25 posts; #equality, 893,305 posts; #equalityutah, 361 posts; #lgbt, 1,741,621 posts; and #marriageequality, 152,075 votes.

Because I was witnessing different comments on my own Facebook feed, than, say my husband, I know my opinions about the event were shaped differently than his because his feed consisted of different content, as our friends differ in their interests. Similar to the saying, "You are what you eat", I think today you are what you "feed", the word being used in the sense of a Facebook feed, Twitter feed or other social media feed.

It's much like the idea that you are who your friends are. As we've discussed in class, a majority of people delete their friends from Facebook or unfollow others on Twitter, Instagram, etc., whose opinions are not in line with their own. So, we are being "fed" only what we want to "eat". My views on Utah marriage equality are that Judge Shelby's decision was right and the decision of Gov. Herbert to take away marriages that were performed is wrong. Do I feel this way because I have friends who are a part of the LGBT community? Yes. Would I feel this way if I didn't have friends who were a part of the LGBT community? Probably not. Because my life and views would be entirely different, as would my social media network of friends and family.

According to the 2011 textbook, Understanding Digital Culture, by Vincent Miller, "It is important to reiterate that technologies themselves do not determine society, but instead emerge from a context of socially constructed needs, wants, and priorities, as does the way in which technology is adopted" (p. 96). Technological Determinism is further defined in the textbook: "It is often said, especially in the initial stages of the adoption of a particular technology, that the technology will generate social change based upon the implicit values, virtues, or vices possessed by that technology" (p. 134).

In reference to the right to marriage equality and the use of social media to petition for or against the right, I let the technology drive me because I was using it to repeatedly to understand the situation. I didn't check my emails regularly, or make frequent phone calls to get the information I wanted, I was logging into Facebook on my phone. If I was "hungry" for information, I tuned into my Facebook "feed" to eat. And, like Sean P. Means said, people were using social media to outpour joy and amazement, to invite others to come to their "impromptu" weddings to share those feelings. As I said earlier, how else would 33,000 signatures be generated in less than 12 hours if it weren't for the Internet? Now that, that is technological determinism.

Thursday, February 6, 2014

Technological Determinism

Below is my answer to the following question: Has technological determinism entrenched social communicative values or are we still in the driver's seat?

I was listening to the radio the other day when I heard a commercial for a computer repair company. The advertisement mentioned how much of an interruption a slow computer can have on a person's day. It then went on to say that, in similar words, people cannot live without computers. I laughed as I listened, thinking about the question posed above... and I hate to say it, but it's true. As much as people would hope that it's not, it is. We, as individuals, have become so reliant on technology that we wouldn't know what to do without it. We (I dare say at least a majority of people) are no longer in the driver's seat.

Now, I don't exactly want to admit the following, but I will to defend my argument. The last thing I do when I go to bed at night is check my phone, and the first thing I do when I get out of bed in the morning is check my phone. I usually wake up with a near 30 emails (I need to stop letting people suck me into signing up for e-mail subscriptions), and after deleting most of those, I check Instagram and Facebook to "get up-to-date" on the social media world, as if something drastic happens every night in the less than eight hours of sleep I usually get and I have to find out what it was. It's sad, really. No longer do I squint my eyes from the bedroom lights turning on first thing in the morning. I'm now squinting my eyes upon the brightness of my iPhone as I feast upon my social media. 

A few months ago I was in Salt Lake City over the weekend for a family reunion. At the same time, I was serving as an intern for a local magazine. When I turned my phone on after having it off for less than one day while we were at a cabin and didn't have mobile service, I was greeted with almost 10 missed calls, 2 voicemails and several emails about a problem that had occurred with a published article in the magazine. And, you guessed it, the missed calls, voicemails and emails were not exactly good news. It was eye-opening to me how quickly my attitude changed after listening to the voicemails and reading the messages. It easily ruined my day for a few hours, until I realized I wasn't going to let it, and I turned my phone off for the remaining two days of our reunion.

Other than my wedding day, those two days were the best days of my life. Alright, maybe that's an exaggeration, but it felt like a whole new world not being attached to my phone. I could dedicate myself to my husband, his family and the events we attended.

But... it was only a matter of coming home and feeling a disconnect from the world that made me turn my phone back on. I thought: What if someone needed to get ahold of me?; What if the success of my internship relied on a call/email I wasn't answering?; What if SOMEONE DIED?! Granted, I had to turn on my phone in order for my life to start working properly again.

And it did. Until the computer stopped functioning at my work. At the time, I worked for Albertsons Sav-On Pharmacy. There are four computers within the 20-foot-long working area, and it would be impossible for me to accomplish my job if even one of those computers stopped working. After explaining to customers that one of our computers shut down, and we weren't able to help them until it started running again, I heard many comments, such as "We just don't know what to do without computers, do we?"; "What did we ever do without computers?", so on and so forth. And again, while I laughed, much like I did while listening to the radio commercial, it was true. We are letting technology drive our lives.

What can we do, if anything, to stop that, or is it even bad at all? Well, those questions can be answered in a million different ways. Before this class, I would've argued that it is bad. But now that I'm in this class, and I'm seeing the benefits of the technology around us, my argument no longer stands. Technology is a life-changer. We just have to make sure we use it to change our lives for better, not worse. We need to get back into that driver's seat.